The Cledor Group is a boutique consultancy and training firm which helps companies navigate the technological disruptions and the direct-to-consumer market with particular focus around media, retail and consumer products and services.
Cledor offers strategic consulting and conducts training programs for media, retail and consumer companies, such as Allstate, AT&T, Bayer, BBC Studios, Levi’s, Living Spaces, Mastercard, NBCU (NBC, NBC Sports, Telemundo), Nestlé, Procter & Gamble and Sony Entertainment.
Founder and Managing Director Court Stroud has a long history as a senior executive at companies such as Univision, Telemundo, Azteca and has worked at CBS Digital and several digital startups. Stroud holds an M.B.A. from the Harvard Business School and writes about entertainment, media and diversity for numerous publications, including as a contributing writer at Forbes.com.
Managing Director Lorraine Tong has extensive experience advising executives at Fortune 500 companies and has held digital, marketing, and operational roles in Nielsen/Cambridge, Bain & Company, and The University of at Austin. Tong holds an M.B.A from the Wharton School at the University of Pennsylvania and is a long-time follower of Asian media, brands and storytelling.
Managing Director Will Arredondo is a seasoned marketing and business development executive with 15 years of experience implementing B2C and B2B marketing and sales strategies that enhance global brands and maximize revenue. Will combines “big picture” thinking with consumer insights, data analysis, and high emotional intelligence to projects and team-based initiatives that exceed business objectives and builds brand/product affinity. He holds an MBA from Fordham University and an BA from Vassar College. Will is an expert in multicultural and international business with an affinity for Brazil and other Latin American markets.