Next TV Summit
Super-Session Marketing & Advertising: Pursuing Audiences and Serving Advertisers
In this expanded session we’ll address the changing conversation around audiences and advertisers. The panel represents the current shifts in the industry by offering a broad set of perspectives. They’ll discuss trends and challenges for driving video use with traditional broadcast TV, linear cable, OTT and streaming services as well as digital and mobile players. They’ll also look at the market from the advertisers’ perspective and their demand for granular targeting and ROI attribution.
Speakers: Eric Anderson, SVO &; Chief Partnership Officer, Verance, Jason Bolles, Managing Director, Gracenote, John Brody, EVP, WWE, Peter Dolchin, Head of Telco &; Video Distributor, Google, Sean Robertson, GM of Programmatic, Dish Media Sales, Dan Robbins, Ad Research Manager, Roku, Frank Sinton, President &; Founder, Beachfront Media
Moderator: Court Stroud, Managing Director, The Cledor Group
Location: New York City
Address: Westin Times Square
City: New York City
Date: November 1, 2018 at 3:45 – 4:15 p.m.